Linktree

The brand Linktree is a freemium social media reference landing page developed by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys. This brand was founded in 2016, with headquarters located in Melbourne and Sydney, Australia. The purpose of creating this brand was to offer a landing page for the company-associated links in social media that do not allow the linking of multiple sites. The inspiration for this genius concept was the developer's annoyance with social media, which blocked the various hyperlinks. What inspired the concept? If you need to make your online content more discoverable, increase conversion, and be easier to manage, then Linktree is the right choice for you. It's a tool connecting your followers worldwide and not just one feed. It does not just direct your followers to your other social profiles, content, and eCommerce store, but it helps to build followers within your online ecosystem for a longer time.

With Linktree, you can sell more, curate more, share more, and grow more. Linktree- An Untold History Back in 2016, brothers Anthony and Alex Zaccaria and their business partner Nick Humphrey stood at a common infuriating point while running their digital agency and managing the social media accounts for their clients. Endlessly updating particular bio links can be hectic and annoying, which also becomes a time waste at some point. The next thing is that the first iteration of Linktree was live. Since then, 18 million users have joined this platform across the world. Today, brands, publishers, artists, agencies, and influencers are getting a stronghold on online media with Linktree.

Till October 2020, Linktree built its user base with 8 million unbreakable records. The ban was imposed on Russia for an entire year, which has no proper explanation whatsoever. Till now, the entire ban situation is still confusing without any clarification, even for the company's founders. In March 2021, the number of users reached 16 million, with a 300% increment over the past years. With this much popularity, In August 2021, Linktree announced the acquisition of Odesli to reform as a One-stop shop for artists (musicians) seeking to monetize their artwork. Still, its founder had already worked on several successful projects as an entrepreneur long before it was even a concept. In the past seven years, the company has joined hands with popular brands like YouTube and Redbull.

In October 2020, the founders of Linktree decided the time had come to expand the boundaries of business. And it was something that could only be achieved by abandoning self-funded ethos and tying hands with external investors. According to the Business Wire Reports, the tech giant raised a total of $10.7 million in Series A funding. The business funding was led by Insight Partners- one of the prime investors in AirTree Ventures and Shopify. Also, an early investor in Canva. In terms of looking for outside investment, co-founder Alex Zaccaria stated- From the beginning, we've been focused on creating a company cut from a different cloth.